3 reasons to prepare the body for movement
1. Pliability - Warming up the tissue and sending bloodflow to the muscles is always good.
2. Stimulate the nervous system - I would argue is probably the most important. You are basically telling your body "here it comes!"
3. Finding pain or dysfunctions before you load the movements. This also allows you, the coach, to see which athlete / client has shown up today.
General rules of thumb
1. Dynamic warm ups that mimic the movements you are about to load or increase intensity of are best.
2. Static stretching is actuallly good if it is to inhibit a muscle or muscle group that is hindering proper movement.
3. Consider prepping with exercises that are grounded and require a small amount of balance or coordination. Simply crawling can be magical. Water bottle pick ups on one foot is simply amazing for leg prep.
4. Kettle bells are awesome for rhythm and increasing heart rate.
Some quick tips to prepare your clients to get the most out of their training
Prior to their session or as they enter the facility
Agree on what makes today's session a success.
Do they feel like a rockstar even before they get started?
Prep Overload Workinig sets Endurance Recovery
This is a series on Prepping the body. One of the most powerful, simple, immediately actionable tasks you can get clients to do is get better sleep!
Practical tips you can use today for sleep / rest
Influence sleep environment
Nutrition for sleep
We have all talked about the "YO YOing" incomes of fitness pros. January and February are great, then summer and holidays are drastically less fruitful financially. Revenues are great for a season and then you lose a couple big clients and you are in scramble mode again.
How to minimize or eliminate this trend in your fitness business.
The point being you have a greater pool of people to pull from and more options when you have 3 different service groups.
The good news is that there are as many ways to accomplish this as there are personalities of fitness professionals.
If you are not the public speaking type, no worries, you can accomplish this task by sponsoring charity auctions or sporting events that do not require you to speak from any stage.
If you do not like one on one training or coaching then you can create a high price, high value service in a smaller group environment.
Simply go through a process to explore your strengths and create a 3 pronged strategy from there.
I love helping fitness pros with this concept so if you give me a little info on your brand, current offerings, and strengths, I will help you with your next step to secure your consistent income.
Keto, Atkins, Paleo, Whole 30, etc get much more people to try to eat better than any logical or custom eating plan.
Orange Theory, Crossfit, Peloton all get more people moving than most other programs, custom or not.
The "Secret" is simple... or should I say the secret is "SIMPLICITY" in the message.
Orange Theory took EPOC, which we all learned in our primary certification or physiology 101 class, and made it their entire marketing campaign. SIMPLE... Take an Orange Theory class and burn fat for the next 36 hours.
If you do not believe me, stand in line at any starbucks close to a Orange theory and listen to the conversation.
Crossfit says "routine is the enemy", "forging elite athletes" eat paleo and lift heavy to be the most fit in the world.
This message is about the #1 secret to successful marketing, Simple and clear message. it is not whether any one of these examples are valid or scientifically proven. We will have a separate ethics blog or conversation if you like.
The HCG diet. Claims the "fastest weight loss solution." "Targets the fat that regular diet and exercise can not get to".
How can you simplify your message to attract more people who are desperately needing your services?
Marketing with 3 "S"'s.
Can you write your elevator pitch in 20 words or less?
Can you explain what you do to a prospect in 20 seconds or less?
Will they remember what you said tomorrow?
Can they repeat it to their friends?
Comment below with any good ideas or your new improved marketing message.
I still have many places to visit on my bucket list and add more as i hear stories of great adventures.
Please tell me your favorite place that you have visited and why it should be on my bucket list.
Send me a your picture of a place that i need to visit.
Tell me where you are longing to go.
Coach Tim has been training private clients for over 20 years, coaching personal trainers for the last 11 years, and presenting in the fitness industry for 10 years now.