Keto, Atkins, Paleo, Whole 30, etc get much more people to try to eat better than any logical or custom eating plan.
Orange Theory, Crossfit, Peloton all get more people moving than most other programs, custom or not.
The "Secret" is simple... or should I say the secret is "SIMPLICITY" in the message.
Orange Theory took EPOC, which we all learned in our primary certification or physiology 101 class, and made it their entire marketing campaign. SIMPLE... Take an Orange Theory class and burn fat for the next 36 hours.
If you do not believe me, stand in line at any starbucks close to a Orange theory and listen to the conversation.
Crossfit says "routine is the enemy", "forging elite athletes" eat paleo and lift heavy to be the most fit in the world.
This message is about the #1 secret to successful marketing, Simple and clear message. it is not whether any one of these examples are valid or scientifically proven. We will have a separate ethics blog or conversation if you like.
The HCG diet. Claims the "fastest weight loss solution." "Targets the fat that regular diet and exercise can not get to".
How can you simplify your message to attract more people who are desperately needing your services?
Marketing with 3 "S"'s.
Can you write your elevator pitch in 20 words or less?
Can you explain what you do to a prospect in 20 seconds or less?
Will they remember what you said tomorrow?
Can they repeat it to their friends?
Comment below with any good ideas or your new improved marketing message.
Coach Tim has been training private clients for over 20 years, coaching personal trainers for the last 11 years, and presenting in the fitness industry for 10 years now.